DO AND RE-DO WERE ON A BOAT...
The headline of this 12/10/07 Sentinel story is not news:
Sentinel Interior Design Critic Sophie Azouao Underwrites Benefit Magazine Remodel
According to the Sentinel Story:
Benefit Magazine Inc, a Bay Area Media Company which provides the ‘inspiration and the resource’ for charitable giving in print, TV, and radio, is approaching its first anniversary and the re-launch of its flagship product, Benefit Magazine.
The next paragraph of the Sentinel article contains more strangeness:
“Benefit Magazine is on the verge of releasing a vastly improved editorial product in terms of depth and quality of coverage and of aesthetic design. We have come a long way in the past year… "
-Benefit Magazine, Special Projects Director, Sophie Azouaou
Either Ms Azouaou gets around a lot, or not much at all.
I may have to send staff to investigate. Has the new regime actually published a magazine issue, made of paper and ink and staples and glue, that hands can hold?
Here’s Benefit Mag’s latest web presence, no upgrade here.
It shows this jpg of a cover.
If there has been in issue published recently, then much of the copy of the Sentinel Story is out of date, unless I misconstrue the meaning of “re-launch.”
Considering we have one publication, The Sentinel, reporting on another publication, Benefit Magazine, a puff piece really, I'd think someone on one of the staffs would be able to write a coherent story.
I guess I'd be wrong.
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4 comments:
This is an interesting story. The last time I checked the Benefit website it contained zilch. If the webpage is an example of a re-do, then it seems retro to me. the old version was heads and tails above the thing I stumbled across.
Thanks for the update. r.s.
First - I love the headline! And second - you being up a good point about the enigmatic workings over at Benefit. I, too, have been to the Benefit website and found it very unhelpful and seemingly in some sort of transition.
I meant bring, of course. Sheesh. I need more coffee.
Dear rs and SM,
I only hope the BM folks realize how much we care.
If the mystery persists I'll have to learn to pronounce idee fixe.
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